Co-creating positive change for sustainable livelihoods.
Our communities are the foundation of our business and we are committed to building long-term, trusted connections with our growers, communities, and employees. We intend to create sustainable livelihoods and maintain them through the competitiveness, resilience, and long-term development of these communities.
Partnerships for community development
Being a socially responsible company, we care for the communities we work in. We have piloted two projects in two districts of Gujarat-Mehsana and Sabarkatha.
In 2017 we initiated Project Shakti in district Mehsana, to empower women through livelihoods and knowledge transfer in 6 villages and build conversations around gender diversity. More than 800 women are a part of this project through Self Help Groups (SHG), and our goal is to reach at least 1000 women through SHGs by 2025.
Project Utthan, piloted in 2019, aims to generate income for small and marginal farmers in District Sabarkatha via improved agriculture methods and livestock management. This project covers 6 villages and more than 400 small and marginal farmers. Our endeavor is to reach at least 1000 farmers directly.
We launched McCain Chips -In wherein we donated more than 100,000 meals to the vulnerable.
We thank our partners Cohesion Foundation Trust, BAIF Development and Research Foundation, Robinhood Army and Aasmaan Foundation for their support.
We actively participate in disaster relief operations to help our country in times of need. McCain India contributes to national and state funds for natural disasters. Our employees also contribute to such operations through financial and physical contributions.
Supporting farmers and families by donating meals and employee volunteering
We donated more than 100,000 meals to vulnerable families, under McCain Chips-In program.
We launched Employees Volunteering Day Off (VDO) in F21 wherein McCain employees can take one day off to volunteer in a charity of their choice.
Smart and Sustainable Farming
Our innovative practices are aimed at improving agricultural resource efficiency by partnering with Farmers for water usage efficiency and educating farmers on various farm operating practices.